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Customer Relationship Management - CRM McGraw Hill

Ngày: 11-09-2014

In one sense, managing customer relationships is as old as the hills. Kristin Anderson’s grandfather operated a grain elevator in a small town in Minnesota. Carl T. Anderson knew every farmer by name. These were his customers ... and his neigh- bors. He knew the names of their families, where they went to church, and whether they or their parents or their parent’s par- ents had immigrated from Norway, Sweden, Germany, or Finland. He knew which farmers would produce the best grain regardless of the weather and which farmers where struggling just to make a go of it. And he knew how important it was to stay connected to all of them.

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