Customer Relationship Management - CRM McGraw Hill
Ngày: 11-09-2014
In one sense, managing customer relationships is as old as the hills. Kristin Anderson’s grandfather operated a grain elevator in a small town in Minnesota. Carl T. Anderson knew every farmer by name. These were his customers ... and his neigh- bors. He knew the names of their families, where they went to church, and whether they or their parents or their parent’s par- ents had immigrated from Norway, Sweden, Germany, or Finland. He knew which farmers would produce the best grain regardless of the weather and which farmers where struggling just to make a go of it. And he knew how important it was to stay connected to all of them.
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This manual is designed to provide information in regard to the subject matter covered. It is sold with the understanding that the publisher and authors and advisers are not rendering legal, accounting or other professional services.
It is not the purpose of this manual to reprint all the information that is otherwise available to authors, printers and publisher but to complement, amplify and supplement other texts. For more information, see the references throughout the text. -
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