Managing Your Business with Outlook 2003 for Dummies

Managing Your Business with Outlook 2003 for Dummies

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This work shows readers how to use Outlook as an effective and powerful solution for managing and organizing e-mail messages, schedules, tasks, notes, contacts, and other information as they are specifically applied in a business setting. It discusses managing and maintaining current customers and how to control customer interactions. This title: explains the process of using checklists and matching them with Outlook applications - from bulk mailing to planning a telemarketing campaign; addresses how to build a prospect profile with an action plan for follow-up until the prospect becomes an active customer; and, provides step-by-step examples on how to set up and use Business Contact Manager.

Marketing Branding - Defending the Brand - Aggressive Strategies for Protecting Your Brand in the Online

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"Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. "Defending the Brand" introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating. Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, "Defending the Brand" is a call to action for companies unwilling to compromise the power of their brands and the success of their products."

Marketing, Planning And Strategy

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Over the years marketers have been presented with a series of philosophical approaches to marketing decision making. One widely used approach is the marketing concept approach, which directs the marketer to develop the product offering, and indeed the entire marketing program, to meet the needs of the customer base. A key element in this approach is the need for information flow from the market to the decision maker.